I’m a shopper and retail marketing consultant. I’m based in Paris, but my scope encompasses multiple markets around the world.
After a career in CRM and digital, I started to practice shopper and retail marketing in 2008, running insights and activation projects, working with clients and partners to transform organization and processes, as well as training company teams, colleagues and students. Over the years, I worked with Barilla, Coca-Cola, Colgate-Palmolive, Danone, Mondelez International, Nestlé, Procter & Gamble, Sanofi, and Visa.
Beyond the blog, I have published “Think Shopper. Enduring Truths and New Rules for Marketers in An Omnichannel World” on Amazon, a book in which I shared my vision and my experience of the discipline. You can visit my author page here.
Important disclaimer: the points of view and the ideas I’m sharing in this blog are my own.
Think Shopper 